To understand customer preferences, the data derived from social media is a goldmine. However, analyzing it in vast amounts is relatively daunting. AI Social Media Analysis Tools can ease the process. Want to know which tools can add what value to unlock your business insights? Keep reading, then.
Advantages of AI Tools
With AI tools in your marketing toolkit, you can gain the following advantages:
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Detect Trends
AI algorithms can scan social media platforms for specific keywords, phrases, or hashtags that are trending in real time. As certain products or topics gain attention, the tool highlights them as a potential trend. The activities of influencers and major brands can be tracked down likewise. With these sets of information, you can get early insights into trends.
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Analyze Content Performance
If integrated into your marketing efforts, you can measure how well different types of content perform. Engagement metrics (likes, shares, comments, etc) can be tracked effectively. You can identify which types of content your audience likes the most. With this information, you can redefine content strategy to generate lucrative leads.
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Analyze Competitors
You can track the type of content posted by competitors, such as blogs, thought-leadership articles, images, videos, or promotional content. The engagement performance of such content pieces can be evaluated in terms of likes, comments, and shares. The demographic data of the followers, such as age, location, and interests, can also be analyzed. Moreover, the engagement patterns, like peak activity times or high engagement posts, can be easily identified. By doing so, your team can easily decipher the social media marketing strategies of the competitors.
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Make Data-Driven Decisions
By examining audience demographics and engagement patterns, marketing strategies can be defined or refined according to the target prospective segments. Doing so will help you allocate your marketing budget wisely, and along with your branding team, you can make informed decisions.
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Segment Audience
With AI-powered tools, you can collect and analyze demographic information about customers or potential clients. This information includes age, gender, location, language, and occupation. In-depth insights into audience preferences, interests, and values can be similarly explored. Based on the information retrieved from these rubrics, audiences can be grouped into specific segments. Customized content can then be created for each segment to attract their attention and generate leads.
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Save Costs
A team that needs to analyze data from social media platforms manually can incur high costs. However, you can save costs by using tools. These AI-powered tools can automate much of your work, saving you both time and money.
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Analyze Sentiments
AI tools can gauge the public’s feelings. They can detect if the audience perceives the content positively, negatively, or neutrally in the blink of an eye. The underlying emotions can also be identified. Based on this social media data analytics, your branding team can refine marketing strategies.
Popular AI-Powered Social Media Monitoring Tools
- Hootsuite Insights: Using it, you can obtain social listening and sentiment analysis in real-time. You can track brand mentions and evaluate customer sentiment across multiple platforms to make data-driven decisions and improve your brand’s reputation.
- Brandwatch: With it, you can analyze customer behavior and competitor activity. Detailed AI social media insights can be uncovered. Also, you can quickly track brand mentions to gain a deeper understanding of the market.
- Sprout Social: This is a widely used all-in-one social media engagement and performance tracking tool. By using it, you can track different ways in which customers interact with content. By uncovering this vital information, you can gain insights to optimize campaigns.
- BuzzSumo: This social listening tool tracks content performance and identifies influencers. By leveraging it, you can analyze engagement metrics to gain insights into what content works best and why.
- Socialbakers: With this tool at your disposal, you can comprehensively track social media analytics, brand sentiments, and content performance. With the help of the desired data, you can refine your marketing strategies to attract more eyes to your brand.
These AI-enabled tools can rationalize your SMM efforts. Indeed, you can optimize strategies, reduce unnecessary efforts, and focus on what truly works for your brand.
But You Still Can’t Overlook
- Human Efforts: While these platforms can provide valuable data, it is human creativity, man-made strategy, and a personal touch that a brand needs to stand out in a fiercely competitive market. Since human efforts are required, experts need to be taken on board. Human expertise is directly proportional to the salary expense a business would have to account for. But with DoM’s AI ML services, our team can be of help. With our marketing team on your end, you can.
- Cut Down on Onshore Costs: Achieve 60% onshore team cost cutting because we offer flexible outsourcing options to reduce overheads.
- Amplify Brand Visibility by 90%: Ensure your brand message is heard loud and clear with our targeted strategies and customized content.
- Generate Massive Leads: AI-driven insights combined with our team’s 1.5 decades of expertise can create high-conversion strategies to drive qualified leads.
- Gain 10x ROI: By leveraging cutting-edge tools with expert human-driven strategies, our marketers optimize campaigns to maximize value from every dollar spent.
- Get Creative Direction: Our creative experts ensure that campaigns reflect insights along with your brand’s voice and mission.
- Develop Personalized Content: We gather actionable data about your audience, then tailor messaging and visuals that speak directly to each segment’s interests and needs.
- Adapt to Trends: We create timely, relevant content that capitalizes on trends in ways that resonate with your audience.
Wrap-Up
AI tools sort data. Corporate teams, which consist of human beings, always make and take decisions. These tools read behavior, track feedback, and flag trends fast. But tools can’t write a hook or plan a launch unless they are directed and made aware of the context. Neither can bring results alone. Together, they make impactful outcomes. If you want to cut down on costs, use AI tools. But if you want to trim down costs and get revenue-generating results, then on board with experts who can use AI tools wisely.
Increase profit margins and get more leads with DoM’s Artificial Intelligence services now.
